Is there an advantage to creating a unique terminology for your business or sphere?
If you were in a bar talking sports and your interlocutor called themselves a “clone,” would you know what they meant? What if they referred to a particular NFL quarterback as “Marmalard” or an NBA player as having a “spirit animal?”
If you didn’t know what they were talking about, how put out would you feel? If you did, how connected?
Creating a cosmology filled with specific characters and states of being carries with it the advantage of making engaged readers more connected with a community, while also raising the barrier to entry for new readers.
If your content is worth really engaging with, why not give your community the terms with which to define themselves as part of an enthusiastic group?