Is there a Benefit to Creating a Unique Terminology for your Community?

Is there an advantage to creating a unique terminology for your business or sphere?

If you were in a bar talking sports and your interlocutor called themselves a “clone,” would you know what they meant? What if they referred to a particular NFL quarterback as “Marmalard” or an NBA player as having a “spirit animal?”

If you didn’t know what they were talking about, how put out would you feel? If you did, how connected?

Creating a cosmology filled with specific characters and states of being carries with it the advantage of making engaged readers more connected with a community, while also raising the barrier to entry for new readers.

If your content is worth really engaging with, why not give your community the terms with which to define themselves as part of an enthusiastic group?

Advertisements
Is there a Benefit to Creating a Unique Terminology for your Community?

One thought on “Is there a Benefit to Creating a Unique Terminology for your Community?

  1. Jo says:

    I’m trying to think of ones unique to Astoria….Well, we have Grand Ave, which has been 30th Ave for decades but many businesses still utilize the old name. When we say “Ditmars” area, we know we’re talking about the area of Astoria that is to the north of Grand Central/BQE. I’ll try and think of more…This is fun!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s